Are premium Canva templates the secret to growing your business online?

Social media has come a long way in the past 10 years. It used to just be a space for us to share pictures of our dinners and furry friends, but now it’s a business and marketing powerhouse!

Small businesses all over the world are turning to content marketing. This means sharing stories, graphics and insights regularly on platforms like Instagram, Pinterest and Facebook as a away to connect with their customers and make sales.

Content marketing is an accessible, effective way for businesses of any size and budget to connect with their customers. But it isn’t without it’s drawbacks. The biggest of these is time. Great content takes a lot of time to put together, you need to meticulously plan, research, write, create and eventually post - with no guarantee of success or ROI.

But what if there was an easier way to create captivating content?

Enter Canva, an online graphic design app that has taken the small business world by storm - and rightly so! Not only is this app completely free to use (unless you choose to upgrade) but it’s also packed with amazing resources like free templates and branding assets.

There is an issue with using Canva’s free templates though. And that is that everyone else on Instagram is also using them. So much for eye-catching and unique content! If you’re not a pro designer, there’s likely only so much editing you’ll do to the average template which leaves your content looking overused, generic and totally forgettable.

The solution? Purchasing a set of premium Canva templates for Instagram. Let us be the first to tell you, these are a game-changer!

Let’s jump right into the reasons we believe premium Canva templates could be just the ticket to accelerating your online business growth.

Premium Canva templates come in more targeted ranges

When you’re working with only the free template options available on Canva, you often have to find a template that vaguely matches your style and ‘make do’. When you purchase premium templates from somewhere like Etsy or our online store, you can select ranges that have been created with your industry or niche in mind. Not only will this save you buckets of time on editing, but it will also help you generate ideas and share content that’s been selected especially for your type of audience. To see this in action, pop the same search term (e.g Instagram post templates for business coaches) into both Canva and Etsy search. You’ll be blown away how much more choice is available to you through premium options.

Professional level social media template designs

When it comes to creating impactful graphics for your Instagram account, quality matters. Instagram is a visual platform, low quality imagery, low res graphics or poor design style will have a negative impact on your account. With premium Canva templates, you can feel confident that you're getting professional-quality designs that will make your posts stop the scroll & engage your dream customers. Premium templates are designed by graphic design professionals (like us!), ensuring that each post design is visually gorgeous and in the highest quality. Wave bye-bye to blurry or pixelated images and hello to crisp, clean designs that wow your audience & position you as an expert in your industry.

Premium Canva templates will save you heaps of precious time

Creating high quality graphics from scratch every time you need to post can be incredibly time-consuming. When you're not a professional graphic designer the time cost can be even greater, removing you from important business tasks like selling services and making money! Premium Canva templates save small businesses a significant amount of time as the editing requirements for each post are much lower. Because the layout, industry focus and content style is done for you already, you can spend just a few minutes adding in your own text and imagery and have a polished and professional Instagram post ready to rock in no time.

They’re an incredibly cost-effective design option

It’s no surprise that it would be very expensive to hire a professional graphic designer or social media manager to create custom graphics for your Instagram account. However, with premium Canva templates, you can buy a bundle of professionally designed, targeted graphics for just a few quid! We sell bundles of 110 Instagram graphics for less than the price of a couple of cocktails. Imagine how far 110 graphics could take your online business, that’s a unique post every day for almost 4 months. Plus thanks to Canva’s intuitive editing features, you can recycle the templates and use them over and over again. Talk about a bargain!

Grow your business by boosting engagement and increasing followers

Instagram as a platform is all about visual appeal. Using premium Canva templates can help you create scroll-stopping, impressive designs that are sure to capture the hearts of your audience. Professional designs perform better on Instagram, meaning you're more likely to receive those all-important engagements like likes, comments, and saves. A consistent, well branded design style (like you’d get from a coordinated template set) helps increase brand recognition and awareness, meaning you’ll gain more followers and fans. With great content, these numbers will easily convert into paying customers.

You get to keep creative control over your Instagram visuals

One of the biggest perks of using premium Canva templates is that they're highly customisable so you can brand them up and make them your own. Using the targeted content as a guide, simply update colours, fonts and wording and you’ll be ready to wow the masses on Instagram. This is particularly useful if you decide to rebrand or pivot your small business, as you can update any premium templates you’ve purchased to fit your new style. This level of flexibility is super important for smaller businesses who are still evolving, growing and upskilling.

We think that using premium Canva templates for Instagram is an amazing way to grow your business by elevating your social media game.

So, what are you waiting for? Take a look at our range of affordable & professional Canva templates and take your Instagram business game to the next level!