Welcome back to Part Two of our SEO Miniseries! We’re Naomi and Louise, and today's focus is on the crucial aspect of market research in SEO. Market research, in SEO terms, involves gathering specific information about your target audience, including demographics, social platforms usage, spending habits, and more. The goal is to be as specific as possible, creating a niche that caters to your exact dream customer.

Understanding competitors is a key element of market research for SEO.

Analysing their advertising strategies, pricing, services, and customer communication methods provides insights into potential gaps in the market. Market research is not about copying but about learning what works, what doesn't, and identifying opportunities to improve your offerings. The emphasis is on providing value and addressing users' needs authentically.

Making market research feel authentic and human involves connecting with users through questionnaires, reviews, and real conversations. The process is about understanding your audience's language, preferences, and problems to provide genuine solutions. Authenticity in market research ensures that the information gathered is relevant and valuable, contributing to a well-researched and user-centered website.

Join us next week for Part Three, where we'll delve into the importance of accessibility in web design and its impact on SEO. Until then, stay tuned and keep optimizing!

Listen to Episode 1 of our SEO Miniseries on Spotify

Watch Episode 2 of our SEO Miniseries on Youtube

What We’ll Discuss During Part 2 of Our SEO Podcast Miniseries

Market Research Essentials

In Part Two of the SEO Miniseries, Naomi and Louise emphasize the importance of market research in SEO. Market research involves gathering specific information about the target audience, including demographics, social media platform usage, spending habits, and more.

Competitor Analysis

The podcast highlights the significance of understanding competitors in market research. Analyzing competitors' advertising strategies, pricing, services, and customer communication methods provides valuable insights and helps identify potential gaps in the market.

Authenticity and Human Connection

Making market research feel authentic and human involves connecting with users through questionnaires, reviews, and real conversations. The process aims to understand the audience's language, preferences, and problems, ensuring that the gathered information is relevant and valuable.

Actionable and Specific Questions

The podcast emphasizes the importance of asking succinct and specific questions in market research. Instead of broad inquiries, focusing on clear and actionable questions helps obtain honest and constructive feedback, making the information gathered more useful.

Incentivizing Responses

To encourage meaningful responses in market research, it's essential to incentivize participants. Offering rewards such as discounts, entry into prize draws, or freebies shows appreciation for participants' time and efforts, creating a win-win scenario for both businesses and respondents.