The benefits of blogging as a small business owner are numerous, so it’s no wonder that more businesses than ever are turning to blogging as a key marketing practice. Before we dive into why Squarespace is so amazing for blogging and the best templates to use, let’s discuss some of those reasons in a bit more depth.

Why is blogging so beneficial for small businesses?

Blogging is fantastic for your website SEO

Each blog allows you to target different, more niche keywords within your industry. This means that you’re more likely to rank at the top of Google with some of these searches, improving your online visibility and gathering more leads.

While our core website pages need to be quite focussed and structured with their keywords, blogging as a small business owner allows you to compete in more niche search terms. Your chance of ranking in the number one spot for ‘UK copywriters’ is pretty slim, but your chances of hitting the top spot for ‘what I love about being a copywriter for the wedding industry’ are much more likely!

Blogging is an excellent website traffic driver

Blogs give you more great content to share - easily! So not only can you take several high-value snippets from each blog post to use on social media, you can also link it from places like Pinterest & Medium to drive even more traffic.

Sharing well written, well-researched blog posts are a fantastic way of sharing great value with your audience and will help you get more eyes on your website.

Blogging is incredibly time & cost effective

Writing a blog will absolutely take longer than writing a standard social media post - and it should! Blogs will continue to stay visible on search engines and linked channels like Pinterest for years. That’s right, years! Your average social media post has a shelf life of about 1-3 days, so even if a blog post takes you 20x longer to write, it’s still fantastic time economy.

The same is true of cost. Can you monetise blogs? Absolutely! Do you need to? Not at all. Unlike some platforms which feel very ‘pay-to-play’, blogging can cost you nothing and still be incredible effective.

Why Squarespace is the perfect platform for writing your small business blog

Squarespace offers an easy to use drag-and-drop editor

Whichever template you choose for your small business blog, you can be assured that editing will be a breeze thanks to Squarespace’s intuitive editing features. Add images, optimise headings for SEO and link to other sites seamlessly with the Squarespace website editor.

Squarespace offer a wide range of useful blogging tools

Squarespace blogs come chock full of features and settings that allow you to create the perfect blog experience for you. These include:

• Easy to enable or disable comments on each blog post

• Support features for Podcasters

• Email campaign integration

• Faster loading on mobile with AMP formatting

• Simple RSS syndication

• Categories & tags for easy post organisation

• Customisable URLs

• Option to schedule posts in advance (great for batching)

• Support for multiple blog authors

• Easy to optimise SEO titles and descriptions for greater post visibility

• Alternate images for social sharing

• Customisable post excerpts for the blog's landing page to hook your readers

Help & support options for your Squarespace blog

The support options received by Squarespace are second to none in the small business world. Your Squarespace website comes with free access to all of Squarespace’s help articles, online chat support and Q&A forum. If you ever get stuck with your new blog, there are plenty of helpful tools at your fingertips.

The best free Squarespace templates for blogging

Sundew - template by Squarespace

Perfect for podcasters and creative small business owners to showcase episodes, articles and posts. We love the bold design of this template and the clean look of the blog grid on the homepage.

Merida - template by Squarespace

By cleverly alternating between thumbnail styles & full width image banners, Squarespace’s Merida template allows you to display a huge amount of posts without ever looking messy. This blog template is perfect for business owners who want article writing to be the cornerstone of their business.

Brower - template by Squarespace

This simple design with eye-catching grid layout is a perfect choice for blog beginners. Upload eye catching imagery, brand the template with your unique brand colours and watch it all come together.

The best premium Squarespace templates for small business blogs

If you’re looking for a Squarespace website template that feels more bespoke than bog-standard, premium templates are the way to go. Our range of colourful designs are perfect for female led businesses looking to showcase their unique brands and build a bustling online community through their blog posts.

Coral Way - template by Lucky Night Studio

Coral Way is a modern blogging and commerce template designed for vibrant personal brands, influencers and modern health & wellness sellers.

• Beautifully styled blog categories for sharing your story

• Bespoke feeling overlapping content sections

• Colourful image links for simpler navigation

• Fully styled, ready to go shop functionality

• Showcase your unique personal brand with bold colours & imagery

Lucy in the Sky - template by Lucky Night Studio

Bright, bubbly and surprisingly easy to customise, this colourful and engaging premium Squarespace template is the perfect website template for marketing businesses and online service providers looking to showcase their blogs and industry expertise. With a searchable blog, tags and categories and a stunning blog grid layout, Lucy is a great choice for service businesses looking to share articles.