The Lucky Biz Podcast Episode 13: Website Hacks for Freelancers & Entrepreneurs
In this episode of The Lucky Biz Podcast we'll be sharing some of the most important website hacks to grow your small business online.
From how to correctly analyse the competition to getting the SEO foundations right, we're here to make your website work smarter, not harder!
Watch ‘Website Hacks for Freelancers & Entrepreneurs’ on Youtube
Listen to ‘Website Hacks for Freelancers & Entrepreneurs’ on Spotify
In this episode of The Lucky Biz Podcast, your hosts Naomi and Louise from Lucky Night Studio we’ll be covering six key website hacks for entrepreneurs and freelancers to create effective and impactful websites.
The Importance of Knowing Your Ideal Customer
We’ll be emphasising the importance of understanding your ideal customer's demographics, values, and struggles to create a website that resonates with them.
Conducting Effective Market Research
We'll discuss the significance of researching your target audience and competitors to gain insights into your customer's online behavior, preferences, and where they spend time.
Mastering the SEO Basics
We'll stress the importance of optimizing your website for search engines (SEO), focussing on keywords, headings, image sizes, and content structure. We’ll talk about how laying the right SEO foundations can bring website success for years to come.
Why We Should Sell the Benefits, Not the Features
We advise entrepreneurs on why they should highlight the benefits of their products or services on their website rather than just listing features to connect with customers emotionally.
Launch Isn’t the End Goal
Listen as we underscore the need to actively promote your website through social media, guest blogging, directories, and other means to drive traffic and build authority.
The Need for Consistency for a High Performing Website
Listen to our full recommendendations around consistently working on these website hacks, dedicating time to tasks like SEO and promotion, and making website improvements over time.
