The Lucky Biz Podcast Episode 18: Niching for Small Business Growth with Ceels Lockley
In this episode of The Lucky Biz Podcast, your hosts Naomi and Louise from Lucky Night Studio (that’s us!) are joined by special guest Ceels Lockley, a business coach and strategist.
Join us for this information-packed episode where Ceels shares the importance of niching and specialising in the service provider industry. Ceels chats about the value of creating a focussed legacy in your business and shares that by specialising, you can craft a unique experience for your ideal customers.
Together, we’ll delve into the mindset and strategies needed to set boundaries and say "no" to opportunities that don't align with your niche and business vision. Our conversation highlights the importance of niching down to build authority, attract the right clients, and ultimately make your business more enjoyable and fulfilling.
You can connect with Ceels Lockley on Instagram and visit her website to explore her offerings in niching and business strategy.
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In this podcast episode, Naomi & Louise from Lucky Night Studio are chatting with Ceels Lockley about niching as a service provider and how it can grow your business. Together, we’ll cover:
Getting to know Ceels
This episode begins with us, your hosts Naomi and Louise, introducing our special guest, Ceels Lockley. Ceels is a business coach and strategist with a background in digital marketing. Join us as we discuss Ceels' experience, including her successful podcast, the Peaceful Service Pro.
Why niching down is so important as a service business
Tune in as Ceels emphasises the significance of niching down in the service provider industry. Ceels explains that niching helps businesses stand out and create a memorable experience for their ideal customers by becoming a specialist rather than a generalist.
How to choose the right niche for your business
Ceels provides insights into choosing a niche. She suggests looking at factors like the stage of business your clients are at and aligning your niche with your expertise and interests. Niching doesn't necessarily mean selecting a specific industry but can be approached from various angles which Ceels goes into in detail during the episode.
Setting boundaries and saying no as a business owner
Our conversation delves into the importance of setting boundaries and saying "no" to opportunities that don't align with your niche. Ceels encourages a blend of firmness and femininity (a move away from the patriarchal norms) in setting boundaries and highlights the need to prioritise your legacy over quick wins.
Your service business as a legacy
Ceels encourages small business owners to view their business as a legacy in the making. By specialising and getting focussed on their niche, service providers can create a strong reputation and authority over time. This episode closes with information on how to connect with Ceels Lockley and explore her niche-related resources.
