The Lucky Biz Podcast Episode 2 - SEO (Search Engine Optimisation) Misconceptions
Welcome to the Lucky Biz Podcast with your web design faves, Naomi & Louise!
We're here to spill the tea in this episode and debunk all the SEO misconceptions out there. Let's face it, there are a lot of myths and misconceptions about SEO floating around, and it can be tough to separate fact from fiction.
We'll be sharing tips and tricks to help you boost your website's visibility, and debunking some of the most common SEO myths. From keywords to backlinks, we'll cover it all, and we promise to make it fun and approachable.
So, whether you're a seasoned SEO pro, or just dipping your toes into the world of digital marketing, this podcast is for you. So, let's get started, babes! Get ready to learn, laugh, and boost your business along the way.
Watch ‘SEO (Search Engine Optimisation) Misconceptions’ on Youtube
Listen to ‘SEO (Search Engine Optimisation) Misconceptions’ on Spotify
In this podcast episode, your co-hosts Naomi & Louise dive into the murky world of SEO. We start by introducing what SEO (search engine optimisation) is and how it affects search engine rankings, focussing mainly on Google. Throughout, we offer practical tips and insights to help small businesses navigate the complex world of SEO. If you're feeling overwhelmed, check out our SEO Brunch course, where we can provide personalised guidance and actionable steps to improve your SEO ranking.
Here’s what we’ll be discussing this week:
A Simple Introduction to SEO (Search Engine Optimisation)
We provide an overview of SEO (search engine optimisation) and its importance for small businesses to improve their online visibility on search engines like Google.
The Google SEO Algorithm and Ranking Factors
The discussion delves into how search engines like Google rank websites based on algorithms that consider user queries, location, and other data. The hosts emphasize the significance of relevant keywords and user data.
The Importance of Human-Readable Content for SEO
We can’t stress enough the value of creating content that is engaging, readable, and informative for users while still incorporating keywords and headings effectively.
Why Your Website Needs to Work on Mobile
We discuss in detail the growing importance of mobile optimisation for websites, as a significant portion of users access sites via mobile devices. We emphasize the need for fast loading speeds, responsive design, and user-friendly mobile experiences.
AI, Blogging and Effects on SEO
The podcast explores the use of AI-generated content for blogging and content creation. The hosts discuss how AI tools can assist in generating content ideas, but they caution that such content needs to be rewritten to avoid being flagged as duplicate content by search engines.
