The Lucky Biz Podcast Episode 21: The Truth About Ecommerce Websites with Elle Williamson, The Ecommerce Assistant
In this episode of The Lucky Biz Podcast, hosts Naomi and Louise from Lucky Night Studio (that’s us!) are joined by special guest Elle Williamson, The Ecommerce Assistant. We discuss several myths and misconceptions related to e-commerce and online business.
We’ll address the myth that simply setting up a website will result in products selling themselves and emphasise the importance of continuous optimisation post-launch. We’ll also chat about the challenges of knowing what to do after launching a website and how to find and engage with new customers. Elle provides insights into the role of social media, the necessity of using a marketing mix, and the potential use of ads in driving traffic to a website. Our conversation also covers the importance of making small, regular updates to a website to keep it fresh and appealing to customers. Elle shares her expertise on e-commerce and offers valuable insights to small business owners looking to succeed online.
Elle Williamson, The Ecommerce Assistant, can be found on Instagram, and her website offers digital products and one-on-one services to help e-commerce businesses with their online presence and sales.
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In this podcast episode, Naomi & Louise from Lucky Night Studio are joined by The Ecommerce Assistant to chat about ecommerce websites, and some of the biggest myths and misconceptions about them. This episode will cover:
Realities of post-launch websites
Launching a website is not a guarantee of instant success. Business owners must understand that continuous effort is needed to drive sales and engagement. The journey goes beyond the website setup.
The need for a post-launch plan for your website
Many business owners lack clarity about what to do after launching a website. It's vital to have a post-launch plan that includes strategies for optimizing, adapting, and continually improving the website.
The role of social media
While social media platforms like Instagram are essential for brand visibility, they aren't the primary sales channels for product-based businesses. The website remains the central platform for turning visitors into customers.
The role of paid ads
Advertising, whether on Instagram, Facebook, or Google, can be part of your marketing strategy, but it's not mandatory for every business. Success with ads depends on the specific business and customer base.
The importance of regular website updates
Keeping a website up-to-date is vital. Even small, regular updates, like refreshing the homepage and aligning it with social media content, can significantly impact engagement and sales.
