This guide from Lucky Night Studio provides an easy-to-follow roadmap for ensuring that search engines effectively crawl and index your site. Dive into our step-by-step tutorial and discover how creating and submitting a sitemap can significantly enhance your website's visibility and searchability.

Discover eight pivotal strategies that will revolutionize your approach to digital marketing. From honing in on audience understanding to mastering keyword research, optimizing for local SEO, and leveraging the undeniable power of engaging content – this guide is your secret weapon. Elevate your online store's presence, engage more effectively with your audience, and turn clicks into loyal customers.

In today's SEO Miniseries episode of The Lucky Biz Podcast, we explore the crucial topic of web design accessibility—real-life inclusivity in web design terms. Ensuring your website content is easily accessible involves factors such as legible fonts, plenty colour contrast, and a sensible user journey.

Welcome back to Part Two of our SEO Miniseries! We’re Naomi and Louise, and today's focus is on the crucial aspect of market research in SEO. Market research, in SEO terms, involves gathering specific information about your target audience, including demographics, social platforms usage, spending habits, and more. The goal is to be as specific as possible, creating a niche that caters to your exact dream customer.

Discover how to strategically select and integrate keywords that resonate with your audience, so your SEO can drive organic traffic to your website. Dive into our full guide for actionable tips and expert advice on elevating your website's search engine presence

If you’ve ever felt confused or a bit unsure when it comes to SEO, know that you’re not alone. So many female founders that we discuss SEO with say they feel put off by the confusing language, like they’ll never be able to master SEO because they can’t get to grips with the basics.

Unlock the secrets to SEO success on your Squarespace site with our latest insights. Discover the power of a well-structured site, the impact of high-quality content, the art of keyword optimisation, the advantages of Squarespace's SEO tools, and the crucial role of quality backlinks. Dive into our blog for essential tips that will transform your site's search engine performance and elevate your online presence.

Welcome to Part One of our SEO miniseries at Lucky Night Studio, where Naomi and Louise demystify SEO and share why it's such a powerful tool for small businesses. SEO, or search engine optimisation, is about enhancing your website to be discovered by search engines like Google. In this episode we’ll discuss how SEO is not a tech puzzle; it's user-centred marketing, focusing on providing an excellent experience for human users.

Learn to style Squarespace accordions for enhanced visual appeal and implement smooth scrolling for effortless navigation. Perfect for creating a more engaging and user-friendly website experience. Dive into our blog for simple yet powerful customization techniques!

SEO isn’t the scary, techy practice it gets a reputation for being. In fact, SEO is like your new business BFF for understanding and connecting with customers when it matters most – all without breaking the bank!