In this episode of The Lucky Biz Podcast, we’ll be highlighting the many benefits of controlling your own platform by having a website, the need for clear product descriptions and high-quality images, and the power of emotional selling by focusing on the benefits of the product rather than strictly on the features. Throughout the episode we’ll be stressing the significance of effective SEO practices and how it's crucial to drive traffic to your website, suggesting various methods such as using social media, influencer marketing, email marketing, and paid advertisements.

In this episode of The Lucky Biz Podcast, your hosts Naomi and Louise from Lucky Night Studio (that’s us!) are joined by special guest Ceels Lockley, a business coach and strategist. Join us for this information-packed episode where Ceels shares the importance of niching and specialising in the service provider industry. Ceels chats about the value of creating a focussed legacy in your business and shares that by specialising, you can craft a unique experience for your ideal customers.

Welcome to another episode of The Lucky Biz Podcast, hosted by us, Naomi and Louise from Lucky Night Studio! We begin this episode with a chilled catch-up, discussing our recent life updates, workload, and how we’ve handled occasional business setbacks. We’re introducing a new segment in this weeks episode - a quickfire round of personal questions, covering topics like what we’re watching, reading, or playing, and their favourite memes of the moment.

In this podcast episode, your hosts Naomi and Louise from Lucky Night Studio (that’s us!) are joined on The Lucky Biz Podcast by special guest Marisa Guthrie, an accomplished business coach. Marisa shares her extensive experience as a serial entrepreneur of 26 years and her passion for micro-businesses. Marisa stresses the potential impact of micro-businesses in making a positive difference in their communities and society, and is guaranteed to leave you feeling inspired and motivated!

In this podcast episode hosted by us, Naomi and Louise from Lucky Night Studio, we discuss various juicy topics related to digital marketing and SEO. We’ll be tackling some SEO questions from our listeners, including measuring image sizes for websites, choosing the right keywords, managing services on webpages, improving website load speed, and using AI for website copywriting.

This episode of The Lucky Biz Podcast is our first ever guest interview! Every few weeks from now on we’re going to bring on a special guest to the pod to talk about all things running a small business, growing that business online and whatever else takes our fancy. Our topic for today's podcast episode is website conversions - what are they, how do they work and how can we optimise our websites to get more of them?! Joining me for this chat is our first ever podcast guest, Lara Glover aka The Ecommerce Handywoman!

In this episode we'll be sharing some of the most important website hacks to grow your small business. From how to correctly analyse the competition to getting the SEO foundations right, we're here to make your website work smarter, not harder!

Running a small business is about so much more than just selling products or services. It's about sharing your story, your passion, and your unique flair with the world. That's where having a personality-packed website comes into play, and let us tell you, it's a total game-changer for small businesses looking to make an impact!

AI has become a hot topic in the small business world. With heaps of tools that can help you generate content, images, audio and even video, this podcast is diving into the do's and don'ts of AI tools for small business owners. So join us on this episode of The Lucky Biz Podcast to learn how AI tools can help you save time and money in your small business - the right way!

Being a small business owner can feel challenging at times with all the plate spinning and hats to wear. But we truly believe in the power of 'doing it yourself', whether that's your website, your social media or your accounting! Tune in to find out why we're such big believers in business DIY and how it can strengthen your business.